Mississippi Farm Bureau Federation
Agricultural News and Information

Bassett given Ag Ambassador Award by Farm Bureau

Barbie Bassett of Madison, MS, has been named the winner of Farm Bureau’s Ag Ambassador Award for 2011 at the organization’s annual meeting on December 4.

Bassett, Chief Meteorologist for WLBT- TV3, grew up on a farm in the Mississippi Delta. She has carried her farm upbringing and her love for agriculture to her adult life.

“I don’t think the average person really grasps the enormity and the sacrifice that you make in being a farmer and that you are literally putting your whole life into something and hoping that it is going to provide a yield, a return of investment,” said Bassett. “It is hard for the typical small farmer to make a living these days.”

One act in particular though caught Farm Bureau’s attention. It was a TV spot she recorded about Farm Bureau’s Ag Image Campaign. The spot highlighted farmers, the benefits of agriculture, and how it affects the daily lives of the average consumer. She also brought out the fact that her parents are still on the farm.

The Ag Ambassador Award was created to recognize individuals who have gone beyond their normal range of activities in promoting Mississippi agriculture. It’s not presented every year – only when Farm Bureau feels that it has been earned.


The Mississippi Farm Bureau Federation is the state's largest general farm organization with more than 197,000 member-families statewide.  There are Farm Bureaus in all 82 counties in Mississippi where agriculture comprises a fundamental part of Mississippi 's economy.  Headquartered in Jackson , the federation is an independent, non-profit agricultural organization and is not associated with any arm of the government.  For more information about Farm Bureau, visit our website at

© 2007 Mississippi Farm Bureau Federation